About Us

Great products deserve great representation.

McQueen Ball was founded on this simple idea. With a focus on the fishing tackle and lifestyle apparel markets, we connect trusted brands with retailers who share a passion for quality, performance, and the outdoor experience.

Brad McQueen

—Our Story

We are lifetime outdoor enthusiasts with more than 15 years experience in the sporting goods industry.

We saw an opportunity to offer something different: representation that combines real-world experience with attentive service and actionable market insight.

Guided by that vision, McQueen Ball was built to be a partner that listens first, acts with intention, and always keeps the retailer and end consumer in mind. We understand that the outdoor industry moves quickly, and staying informed is essential. That’s why we prioritize communication, trend awareness, and hands-on product knowledge in everything we do.

OUR MISSION

To deliver the best products and insights to our customers, creating a mutually successful experience built on expertise, integrity, and a genuine love for the outdoors.

What sets us us apart?

McQueen Ball supports premium outdoor brands and the retailers who bring those products to life. From regional tackle shops to multi-location outfitters, we provide the sales and market guidance needed to grow sustainably in a competitive landscape.

Industry Experience

Over a decade and a half of working directly with outdoor retailers, manufacturers, and consumers.

Authentic Passion

As lifelong anglers and outdoor enthusiasts, we understand the lifestyle our brands serve.

Market-Driven Insight

Constantly tracking shifts in consumer behavior and category trends to support smarter decisions.

Relationship Focus

Building long-term partnerships based on trust, transparency, and consistent follow-through.